ORIGIN
ELEVENPARIS embodies the spirit of a native digital youth.
In the era of conformism, creativity is the only possible act of rebellion. Thanks to its collections, the ELEVENPARIS brand encourages young people to express themselves in an irresponsible and fun way, thus revealing their personalities.
For this first capsule which launches the SPRING SUMMER 2023 (SS23) season, ELEVENPARIS uses the famous SMILEY and appropriates it by associating it with its NOSNITCH logo. We present to you the BUBBLE capsule.
IMMERSION
The BUBBLE capsule consists of 4 T-SHIRTS and 2 SWEATSHIRT. The shapes are mixed and oversized. The fairly neutral colors – black, white, Black Wash, and khaki – make it possible to highlight the SMILEY ELEVENPARIS logo.
Dripping and very colorful, it is found wholesale in the back and on the heart of each garment.
Symbol of good humor , the SMILEY is honored.
That of ELEVENPARIS takes up the mischievous smile of the NOSNITCH logo.
For all the pieces of the capsule, we find the key markers of the brand: the LVNPRS logo, the face of the NOSNITCH logo, the slogan LIFE IS A JOKE.
This capsule is very marked by the pop/rock culture both thanks to the design, the shapes of the clothes and the bright colors, which can be found on all the parades.
The "LOBELIA" SWEATSHIRT has the particularity of being double-sleeved, oversize, a style that is very fashionable this season.
SHOOTING
We wanted to create a very pop and colorful environment. Kind of like a sour candy.