ORIGIN
ELEVENPARIS puts the T-SHIRT at the heart of all its collections.
Since the famous mustache, the codes have changed. The trend is oversize.
This Anglicism defines a garment cut deliberately too large. The trend has been around since the 90s, recognized as the pinnacle of streetwear. From the music industry to the catwalks of Fashion Week, baggy clothing is a must.
A wave of coolness invades the silhouettes.
In this LOGO capsule, the sizes of the T-SHIRTS are enlarged to provide the desired loose effect.
IMMERSION
This particular cut is very widespread in the "skate" universe of LOS ANGELES.
The artistic director wanted for this range of T-SHIRTS, to interfere in this atmosphere. He studied Chicano type typography, widely used in this universe to create prints on T-SHIRTS.
We find the superposition of the ELEVENPARIS logo in 2 layers which overflow on the sleeves, like a tattoo on the body.
WORLD OF SHOOTING
The shoot took place in the studio. We wanted to create plays of light to let an artistic blur hover.
The objective was to bring out the emotions that emerge from this campaign.
