ORIGIN
Resume to divert and reinvent yourself. Again. Here is how artistic direction works at ELEVENPARIS. The brand never rests on these achievements.
The huge success of the GOTH capsule made us think about a new version of the models, always more in tune with the times. Thus, we ensure, each season, that you have the piece of the moment.
When you combine the Gothic influence with the TAG trend, it sparkles.
We take the famous smiley flower from the GOTH capsule to redraw it by hand - like a scribbled TAG, which could be found on the walls of Paris, London or Berlin. A real ELEVENPARIS trademark.
The final pieces are therefore hand-drawn with words hidden inside. We stay in the fun and light spirit with colorful designs and embroideries. The models inspire " Good Vibes " and joy of living, specific to the brand.
Never forget, Life is a Joke.
IMMERSION
Keep his child's soul and his rebellious spirit.
This is the promise made by ELEVENPARIS for each capsule. We therefore take up the cardboard of the brand, we divert it to reinvent ourselves.
This destiny does not escape the POSITIVITY capsule.
In each flower we find the mischievous smile of the NOSNITCH logo. The flowers are drawn by hand and take up the words *NEVER SORRY* innate to the capsule. The letters *LVNPRS* are included in the petals of the smiley.
All embroideries on SWEATS are hand sewn. The bright colors of the capsule call for the joy of living and the lightness of the " Flower Power ☮ " movement.
WORLD OF SHOOTING
The shooting took place in Fontainebleau, more precisely in the sands of the ass of the dog.
We release our adventurous soul and we go into the forest, in the middle of nature. You almost hear the chirping of birds, breathe in the fresh air of nature, listening to the sound of creaking branches.
We wanted to transcribe a calm and peaceful universe to bring out the positive side of the clothes. What better than a forest to showcase our colorful flowers?
