ORIGINS
This season, the rock and metal logos of the 90s are making a strong comeback.
The artistic director of ELEVENPARIS drew inspiration from this wave of nostalgia to revisit the ELEVENPARIS logo in spray graffiti, returning to the origins of street art.
Street art is an instant, fast, forbidden art form that aims to convey a message without permission. It's no surprise that the brand ELEVENPARIS uses this art in its logos and designs to showcase them on their clothing. This DNA perfectly matches the brand loved by millennials. Let's not forget that the slogan is "LIFE IS A JOKE."
The pop colors and typography of street art evoke a positive demand from an ever more demanding youth.
We use all of these codes to present the LORD capsule.
The LORD capsule consists of 3 T-SHIRTS and 1 SWEAT for adults and children.
We find the word ELEVENPARIS in a metal/rock style on the front and back of the products.
The oversized T-SHIRT comes in 3 colors: black, white, and glam pink.
The logo is green, pink, or gradated from pink to orange to give a fruity twist to the clothes.
The SWEAT is black with a pink logo.
SHOOTING
We chose to do this photoshoot in New York City, in the neighborhoods of Times Square and China Town.
