DENIM

ORIGIN

Who doesn't dream of enhancing their buttocks in THE jeans of the season? Crossing all generations, JEANS are THE piece to have in your wardrobe . At any age the charm operates.

Each outfit has a DENIM touch. Ripped, embroidered, cut, since the 80s, jeans have continued to seduce all genres.

It was at the instigation of the artistic director of ELEVENPARIS that JEANS joined the brand's SS22 collection. BIG UP for this beautiful comeback on the front of the DENIM scene within the 2022 collection.

IMMERSION

Timeless, jeans resurface in the ELEVENPARIS collection.

In the DENIM capsule we find the famous high-waisted jeans , worn by all the influencers of the moment, the shirt , a "must have" in her closet, as well as the unisex shorts in black and blue that are easy to wear for this summer. Each element includes fleur-de-lys patches, a nod to the city of Paris, and an iconic symbol for the brand.

Small +:

The fashion is for “double denim”: in 2022 jeans are no longer worn alone, they can be combined with other denim pieces. So don't be afraid to combine high-waisted jeans with a straight-cut shirt, for a totally trendy look.

And you, how do you wear it?

WORLD OF SHOOTING

The shooting took place in a VAN to create a concert tour atmosphere.

Rock star accompanied by groupies, the universe gives color to the artists of the 80s . We interfere in the intimacy of the back stage, we have fun with the positions of the models, we insist on close-ups to create a certain closeness that clothes inspire.

We mix, superimpose, overlap, in short, we are comfortable in our clothes.

Remember never to take yourself seriously, Life Is a Joke.